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About us

For us, clothes are more than just the right things. Clothing helps a woman express her inner state: after all, there are moments when you want to be a playful coquette, the next day - tender and fragile, and then completely a strict fan of the classics. Clothing affects how other people perceive us, which means it becomes a tool that can do a lot in capable hands. Clothes can give new opportunities: when we like the way we look, we act with confidence.

The inspiration of the EMKA collections is the residents of megacities. Those who are ready for change, who appreciate femininity and do not want to give up comfort. We follow trends, but in the first place we always have high-quality fabrics that will not deteriorate in a couple of washes, and thoughtful cuts for a perfect fit.

We strive to develop beauty in ourselves and around us. It is important for us that Russian women are always aware of how unique and attractive they are. Therefore, we create high-quality and elegant clothes for a variety of occasions and update the collections twice a week. If you are in doubt about what to choose, our professional stylists will always help you in our stores.
A large assortment, impeccable service and the opportunity to update your wardrobe for a reasonable amount are the result of carefully built internal processes. We work in such a way as to minimize the expenditure of time and materials. We do not seek momentary profit. For us, the quality of the product we produce is much more important.

We want to be better than yesterday. We know how to hear and analyze criticism and are always ready to change.

YEMKA would not have become like this if it were not for the most important thing - people. Buyers who trust us. Employees who genuinely love their job. Partners who can rely on us.

The winter dresses from Warehouse to buy now – from floaty maxis to party minis
The winter dresses from Warehouse to buy now – from floaty maxis to party minis

The evenings are darker, sequins are flooding the shops and coat weather is here. This changing of the seasons goes hand-in-hand with a sartorial refresh – and the right autumn and winter dress can be just what your wardrobe needs to breathe new life into it.

But transitional dressing is no easy feat. As always, high-street favourite Warehouse is brimming with cool-weather-appropriate frocks that have gone straight to the top of our wishlists.

Thanks to the label’s ever-expanding, trend-led, wearable and affordable collections over the past few years, it’s become a firm favourite among influencers, celebrities (Holly Willoughby is a fan) and fashion-heads alike.

The label’s AW22 drop puts longer hemlines and sleeves firmly back on the sartorial agenda, while still making room for transitional minis. From throw-on-and-go floral midis to floaty minis, cosy jumper dresses and statement-making sparkly jacquard maxis, there’s a dress for every occasion.

Whether you’re after a midi for the office, a mini for the evenings or an occasion-wear dress for the looming Christmas party season, these are the autumn and winter dresses we’re lusting after right now.

Read more:

  • M&S has expanded its fashion rental service with Hirestreet
  • Best wide leg trousers: Enviably chic pairs for every occasion
  • This luxury knitwear brand is our new go-to for winter layering
  • Best women’s white shirts that will never go out of style
The best tall clothing brands for women that don’t fall short
The best tall clothing brands for women that don’t fall short

When it comes to size inclusivity, the fashion industry is often under scrutiny for its stark lack of representation. From runways to clothing collections, it is clear more needs to be done to create a more diverse landscape.

As well as failings in size, its lack of height inclusivity is also laid bare, as sizing in mainstream fashion mainly caters for average height – which is 5ft 5in for a woman in the UK – making many pieces inaccessible to taller shoppers. For those of us who stand head and shoulders above this national average, fashion can seem a little shortcoming – literally.

From short cuffs to even shorter hems, finding clothes online, or even in store, that will fit comfortably can be challenging. So, as more and more tall sections trickled into high-street stores, my 6ft-frame breathed a sigh of relief.

Long Tall Sally was a pioneer but Topshop and M&S soon followed suit by introducing tall sections more than 10 years ago. More recently, Asos, Missguided and River Island have all launched longer-length sizes for trend-led fashion, making clothes that fit even more accessible.

Beyond the mainstream, other labels are increasingly offering longer inseams and stock fuller-length styles, from Nudie Jeans to Lucy & Yak. So, with more options on the market for taller women like me, I have rounded up all the best brands that cater to longer lengths – considering inseams, style, quality, value for money and the breadth of options available from both specifically tall ranges and labels that tend to sell height-friendly pieces.

Read more:

  • Best sustainable clothing brands for women
  • Clothes rental services for every type of occasion
  • Best sustainable menswear brands to know
  • Best online clothing stores and brands 2023

One thing to remember is to always check the inseam – for women 5ft 9in and above, the inseam is best being 32in (81cm) or longer. And for the six-footers, we’d recommend going for inseams from 34in (86cm), if you like a longer length.

From jeans, cargo trousers and office-ready trousers to mini skirts, trench coats and dungarees, we’ve curated all the brands helping us avoid the dreaded ankle swingers.

M&S has expanded its fashion rental service with Hirestreet – these are the seasonal pieces to rent
M&S has expanded its fashion rental service with Hirestreet – these are the seasonal pieces to rent

The perfect storm of fast fashion’s impact on our planet and the spiralling cost-of-living crisis has necessitated a shift in the way we shop. Enter: clothing rental platforms.

A more economical and less wasteful way to satisfy your sartorial thirst, these services let you hire out high-end clothes at a fraction of the cost. In short, actually owning your clothes is very last year.

Cult names in the renting industry such as Hurr, Hirestreet and By Rotation have built a loyal and lucrative following, while more and more high-street brands are offering up rented clothes through third parties to meet growing demand – from John Lewis & Partners and French Connection to Nobody’s Child and Asos. And now, stalwart Marks and Spencer has expanded its own range of rental wear by launching capsule collections on Hirestreet.

The retailer first partnered with the rental service more than a year ago, but has chosen to elevate its selection on the platform to offer five, six or seven-piece womenswear capsules for eco-conscious shoppers.

From “city knits” to “transitional trends”, each capsule is available to rent for either four, 14 or 30 days, from £39 – meaning you can enjoy a month’s worth of clothes and classic pieces for a fraction of the cost.

As well as its capsule offering, there’s also co-ords and two-piece bundles spanning everyday staples and evening-wear options. It’s safe to say M&S has your wardrobe covered this season.

Read more:

  • Best clothes rental services for every type of occasion
  • John Lewis and kids’ rental TheLittleLoop have joined forces
  • Best kids’ clothing rental services for shopping sustainably
  • Best wedding dress rental services you need to know

From a monochrome capsule to a sequin-adorned co-ord that’s perfect for party season,we’ve rounded up the best pieces to borrow – as well as detailing two more high-street rental services making waves in the sustainable shopping scene.

9 best women’s cargo trousers for embracing this season’s must-have trend
9 best women’s cargo trousers for embracing this season’s must-have trend

From low-rise jeans and chunky Mary Janes to baker boy caps and Uggs, it appears that the Noughties moment of fashion is here to stay. And what sartorial statement did early aughts queens the Spice Girls, Avril Lavigne, All Saints and Christina Aguilera make again and again? Cargo trousers.

An enduring icon of the era, cargo trousers have gone from being the pop-star red-carpet trouser of choice to the must-have trend for Gen Z TikTok users (the hashtag has 278 million views and counting).

Proving these utilitarian pants aren’t just another internet fashion fad, interpretations of the cargo-trouser trend emerged across autumn/winter 2022 runways – with labels from Fendi and Diesel to Ganni and Holzweiler all offering fresh takes on the Y2K artefact.

Characterised by their wide-leg, baggy silhouette and bare-all low-slung waist, the off-duty trousers tend to come complete with oversized pockets, a dramatic puddle length, and a military-khaki colourway.

If you’re short on inspiration for how to style them, look to Bella Hadid, who plumps for figure-hugging crop tops to balance out the bagginess of the trousers. For a more office-ready look, Rihanna holds the flag high for a tucked-in shirt and cargo trouser combo, while Hailey Bieber keeps it simple in a white T-shirt and oversized jacket.